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Satisfy that user intentĪdjust your content marketing strategy and apply this gained knowledge to brand new posts you are planning or by improving existing pieces of content.
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To determine the types of information consumers are searching for and user intent, start by thoroughly analyzing the first page of the search results for a specific keyword. Here are the steps he took to reach such an increase. Yet, Dean needed to find ways to boost his own visibility in search engine rankings and raise organic traffic to his site.Īs a result, his strategy, which he labels “ Skyscraper Technique 2.0,” worked, resulting in an increase in organic traffic to his website pages by 652% in just seven days! In addition, the reviews traffic increased, gaining 100% in clicks.īottom line? By providing high-quality content online for your targeted audience, you can attract more traffic and qualified leads and rank higher on search engine result pages (SERPs).īacklinko, a blog created by Brian Dean, is one of the most popular resources to learn about SEO techniques. by 198% for news articles (within three months’ time).With this new, improved focus on relevant content, Gadget Flow was able to grow organic traffic: With the help of the SEO tool WordLift, Gadget Flow devised a knowledge graph to implement and guide a site-wide content model and enhance its overall SEO.Īs part of this growth strategy, structured data was created and added to content, including reviews, blog posts, products, and even videos. The resulting goal, then, became to provide relevant, high-quality content to customers at every level and topic and become the trusted resource customers return to again and again. Gadget Flow wanted to provide readers with the most relevant content, so they stay longer on their site. Their focus soon centered on content relevancy. So, they began to look for innovative solutions and an SEO strategy that would accomplish these goals. When the business first started, they had little if any competition, but as the internet grew and the web became crowded with information, they realized they needed to find a way to increase organic traffic and boost visibility on the search engines. Gadget Flow is a product discovery platform, keeping readers informed on the latest tech and gear out there and also staying on top of unique crowdfunding campaigns. Here are seven success stories to learn from. The benefits of utilizing the best SEO techniques are many, so why not learn from those already in the mix? By studying the key findings for each, you can then apply what you find to your own strategy.Īlso, case studies give you a unique opportunity to discover things in a practical way, providing examples and results you can easily relate to, making them a valuable information resource. SEO case studies present the various ways you can increase performance on search engines.